As Chief Executive of Alexandra Park and Palace Charitable Trust Louise has overall responsibility for the work of the Trust and its trading company.
Louise has over 25 years’ experience in tourism, culture and regeneration. As Deputy Chief Executive of the National Tourist Board, Louise developed and coordinated delivery of the national strategy, developed and led on corporate strategy, instigated a culture of performance management and drove new strategic partnerships. In a period of 5 years Louise successfully secured over £55m of public and private funding to execute national strategic objectives. Prior to that Louise spent 10 years in regional roles, leading regeneration and business development strategy and delivery programmes for the tourism and culture sectors. In her early career Louise worked in overseas adventure travel, catering and events.
Emma L Dagnes
Deputy Chief Executive
Emma leads Alexandra Palace Trading Ltd, the operational and commercial business at Alexandra Palace. She is responsible for developing and implementing growth and development strategies to realise Alexandra Park and Palaces vision and objectives. Emma also manages the functions of Parks, Estate Management and Facilities, and oversees the £27m East Wing Restoration project, which includes the project restoration team, fundraising, education and communities.
Emma has over 16 years’ experience delivering profitable enterprises within the public and private sector. During her previous role with Lambeth Council she developed and directed the commercial strategy for Green & Open Spaces, delivering significant new revenue streams from filming, large scale events and festivals. She re-aligned the Boroughs flagship event: the Lambeth Country Show, to reflect the organisations core priorities and objectives. As the Director of this 100,000 attendance event, Emma led a complex multi-agency Operations Board to deliver a highly successful and celebrated annual event. Following an early career in PR and Sports Marketing, Emma became a consultant advising global brands on maximising their commercial investment in sporting events through brand and sponsorship leverage.
Director of Finance and Resources
Dorota is Director of Finance and Resources of Alexandra Park and Palace responsible for the strategic financial management together with the effective leadership of support services, including HR and IT. She supports the Chief Executive, senior managers and the Boards in planning and delivering a strong and sustainable financial future for the organisation, whilst seeking ways to maximise profitability and reduce financial risk in the short and medium term as well as looking after robust financial controls and implementation of appropriate procedures and policies across the Finance, HR and IT functions.
Dorota came to Ally Pally from the Victoria and Albert Museum where she was responsible for the finance function of the V&A Enterprises Limited since 2001. There she has developed a very efficient and professional team which supported a total commercial transformation of the Museum’s retail function as well as its publishing and licensing programme and corporate entertaining. Not only she looked after the finance function but also implemented the internal audit function, looked after 3rd party contracts, has undertaken a review of governance, developed efficient internal controls and procedures and rolled up her sleeves on daily basis to actively support a growth of the V&A commercial activities.
Dorota is a qualified FCCA (1997) and her first post-qualification job was as Audit Manager at Moore Stephens LLP where Saddlers Wells Foundation, Trust and Theatre were her most enjoyable clients.
As Commercial Director Lucy is responsible for delivering the trading objectives as set by the Executive and Board in order to achieve gift aid targets. Lucy leads the sales, marketing, catering and event functions ensuring that Alexandra Palace consistently delivers on the promise of ‘extraordinary events’, prioritising the customer experience.
Lucy has been with the company for 10 years and during that time has championed a diverse and challenging events programme; from numerous live music concerts to the innovative and niche such as Bjork, Redbull soapbox and the Tattoo Show, to popular mainstays of the annual event calendar including the PDC Darts Championship, World snooker and the Alexandra Palace Firework Festival.
Tel: 0208 365 4326
Head of event operations
Tel: 0208 365 4337
Head of Marketing and Communications
Tel: 0208 365 4181
Head of catering and leisure
Tel: 0208 365 4338
Tel: 0208 365 4144