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On Wednesday 1st December the world will be shining a spotlight on the HIV pandemic through World AIDS Day and from 4-11pm North London’s iconic Alexandra Palace will be lit (RED) in honour of this awareness campaign.

Alexandra Palace and 79 other iconic buildings across the world will be lit (RED) to highlight the attainable goal of ending mother-to-child transmission of HIV by 2015, creating the first generation of babies born HIV-free in 30 years. Now in its 24th year, World AIDS Day is an opportunity to bring people together from across the world to raise awareness for HIV and take action to tackle this disease.

The landmark lighting campaign aims to encourage people to show their support and ‘turn the world red’ by sending images and words via Facebook, Twitter, YouTube and Flickr. This information will be amassed on a global map alongside landmarks with the hope of turning the map of the world red.

Rebecca Kane, Managing Director of Alexandra Palace Trading Limited says-

“By being involved with this striking campaign to raise awareness we are able to show our support and help the 90,000 people living with HIV in the UK and millions more across the world. The Global landmarks campaign is an amazing idea to mobilise people to think about and support World AIDS Day, as the People’s Palace for London, we are proud to be a part of it.

“The buildings vantage point on the hill and its beautiful architecture will ensure that it gets noticed to spread the message as far as possible.”

For more information, visit www.joinred.com. We go red at 4pm – follow us on twitter or keep checking the site to see images.

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