Back to News

The world’s largest cake decorating show is making its debut at Alexandra Palace this spring with a visual feast of sugarcraft and cake decorating from 16 – 17 April 2016. The event, which attracts world-wide attention from cake decorating enthusiasts, is the perfect place to stock up on supplies and marvel at the extraordinary creations on display.

Queen of couture cakes Mich Turner and award-winning chocolatier, Will Torrent, will be taking to the Cake International Theatre stage to impart their awe-inspiring skill and trusted techniques. They will be joined by some of the greatest experts from the world of cake baking and decorating.
With over 100 exhibitors, visitors to the show can browse aisle upon aisle of unique products, innovative baking and sugarcraft tools and essential supplies available to buy. Visitors can also stock up on industry tips and advice.

Feature displays from a host of cake decorating experts will draw visitors from far and wide to Alexandra Palace. Rose Macefield will unveil her stunning creation of Batman vs Superman at the show in London for the very first time. Rose’s recent Jurassic display at Cake International in Birmingham attracted media attention from across the world and her new life-size exhibits will not disappoint.

Carnival fever is set to take over in 2016 with the excitement of Rio looming. Sugar Show Productions will be revealing their latest stand out feature ‘The Cake Carnival’ – an explosion of party inspired artistry realised in sugarcraft and cake. Members from the London and Overseas Area of the National Association of Flower Arrangement Societies (NAFAS) are bringing floral excellence, new designs and inspiration to London Cake International for the first time. A stunning floral feature from Lewis Carroll’s Alice in Wonderland adventures together with competitive floral designs will be on display.

The competition area will showcase the incredible efforts of cake decorating artists from around the world with hotly contested classes covering floral sugarcraft, celebration, novelty and wedding cakes as well as cupcakes. Jaw-dropping creations will adorn the judging tables, demonstrating the artistic heights that can be reached with sugarcraft. Each entrant will be competing for coveted awards from the professional judges, led by Cake International’s Chairman of Judges, Brian Taylor.

Taking inspiration from the competition pieces, visitors can learn cake decoration techniques under the guidance of cake decorating and baking experts. There will be regular informal sessions on cake decorating techniques, while the Taste of Sugarcraft mini workshops are the perfect place to learn new or brush up on existing skills. Making and taster sessions will be available throughout the weekend and visitors are invited to roll up their sleeves and have a go. The Cake International and demonstration theatres will play host to informative tutorials from professionals in the industry giving attendees helpful advice and ideas for their baking and sugarcraft projects.

Queen of Hearts Couture Cakes will be returning to Cake International with their incredible buttercream displays. The award winning team will be sharing their immense skill in the demonstration theatre and on hand to chat to visitors about their awe-inspiring displays of individually decorated cupcakes and larger tiered creations each depicting beautiful flowers and intricate patterns.

With a perfect combination of engaging workshops and demonstrations, stunning features and inspirational competitions entries ready to inspire and ‘wow’ visitors, Cake International at Alexandra Palace, London is a must-visit for any cake decorating and baking fan this April.

For full details of all the features, workshops, exhibitors and guests at this year’s show, visit

Notes to Editors

For more information, pictures, competition tickets or press passes, please contact: Abigail Leighton-Boyce or Jennifer Nimmo at One Voice Media on 01392 278801 or email /