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Alexandra Palace is delighted to announce that the venue has been selected as the official destination of Holland Heineken House for the duration of the London Olympic Games 2012.

The House will be celebrating its 20th anniversary in 2012 and has established itself as a winning hospitality venue at the last 5 Olympic Games where athletes, team members and hospitality guests of the Dutch Olympic team gather to join the celebrations.

It is renowned for its creative design and upbeat spirit and will be taking over the venue and its surrounding park with a beautiful panoramic view of the London skyline. The much anticipated event will transform the venue for the period of the Olympic Games into a celebration of Dutch achievements and culture.

Managing Director of NOC*NSF, Gerard Dielessen explained:

“Heineken has been the organiser of Heineken Holland House since Barcelona 1992, for which we as NOC*NSF are enormously grateful. NOC*NSF and Heineken have seen the national house grow into an extremely popular Olympic hotspot – with the help of many others. This success is certain to be repeated during London 2012, especially now that it is so close to home. The city is expected to attract tens of thousands of Dutch visitors a day, both with and without tickets to the events. We are currently giving careful consideration to the access policy of the Holland Heineken House. More details will be announced in 2011.”

Hans Böhm, Marketing Director of Heineken Netherlands said:

“The international character of the sporting event in combination with our national pride for the nations colour ‘Orange’ forms a seamless fit with the Heineken brand. We will do our utmost to offer the visitors a wonderful Olympic experience during this 11th edition and we are confident that Alexandra Palace will allow us to offer a great base. The venue, which is known as ‘Ally Pally’ colloquially, is unique and has a beautiful history, dating back to 1873. This is the same year of birth as the Heineken brand. Bands including the Rolling Stones, Led Zepellin and The Kings of Leon have treaded the boards at Ally Pally, and the first public television broadcasts in the world were made here by the BBC.”

Alexandra Palace’s Trading Company MD Rebecca Kane led the team through the competitive bidding process which began over a year ago and is delighted to have been awarded with the best possible outcome, hosting this flagship Olympic venue.

Rebecca commented:

“North London’s iconic venue has a special place in the hearts of local people and Dutch visitors will undoubtedly enjoy its stunning panoramic views of London’s best-loved landmarks old and new.

“The Olympic site continues to emerge on our horizon and stake its claim on the city landscape which is why we are so passionate about hosting Holland Heineken House at Alexandra Palace during London 2012.

“The Palace was built to celebrate achievement, as a place of discovery, to educate and entertain. 139 years later we have been given a once-in-a-lifetime opportunity to host an event which embodies these objectives more than any other.”

Cllr Pat Egan Chair of the Board

“The Alexandra Park & Palace Board is delighted that our iconic venue will be hosting part of the London Olympic Games 2012. Ally Pally has a rich and varied history and this will be a very proud moment in our progress as a 21st century venue, highlighting our world class capabilities on an international stage.”