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Make-up artists and fans from all over the world are returning to London this January for the International Make-Up Artist Trade Show. Every year, IMATS London attracts thousands of people with its mix of shopping, classes, special events and celebrity speakers. And this year is no exception: IMATS London 2011 promises some of the industry’s biggest names sharing tips, tricks and behind-the-scenes stories on four stages.

This year also features an exclusive pro-only time: From 9-11 a.m. Sunday, Make-Up Artist Pro Card holders and media are invited to shop and enjoy refreshments and a demonstration from Oscar-winning make-up artist Howard Berger, who will recreate a Dufflepud make-up from The Chronicles of Narnia: The Voyage of the Dawn Treader.

Saturday 29th January
8:30am – 5pm
Sunday 30th January
11am – 5pm
(Pro-only show time from 9-11am Sunday)


Other industry experts will lead classes, demos and discussions over the weekend. Nick Dudman, a veteran of the Harry Potter films, is bringing his team from the new film Harry Potter and the Deathly Hallows for a panel discussion. Dany Sanz, founder of Paris-based cosmetics line Make Up For Ever, will share her expertise and meet with fans, as will YouTube make-up sensation Lauren Luke. Other special guests include Einat Dan (Maxim, InStyle, Valentino, Fendi) and Academy of Freelance Makeup Artist instructor Lan Nguyen (Revlon, L’Oréal), both of whom will teach classes.

On the Friday before IMATS officially begins, Berger and Lane will also teach a hands-on workshop on 3-D transfers and Walking Dead-style zombie make-ups.

Top brands will unveil new products and offer discounts on old favorites at IMATS. New exhibitors at the 2011 show include Inglot Cosmetics, FACE atelier, Cover FX, Make-up Atelier Paris, Make-up Studio, BeautySoClean, VIMUA-ED Einat Dan Bodypainting Pro and the Vittorio Sodano Studio.

Look for movie memorabilia in the Make-up Museum. And watch as the stars of tomorrow face off in the student make-up competition. This year’s beauty competition has a tribal theme; the character competition has a mythological creatures theme.

Make-Up Artist magazine, which produces IMATS, is read in 50 countries worldwide. It was created in 1996 by Emmywinning make-up artist Michael Key. IMATS is held six times annually, in London, New York City, Los Angeles, Vancouver, B.C., Sydney and Toronto.

To arrange advance or onsite interviews and photos with speakers, contact Managing Editor Heather Wisner at(001) 360-882-3488, ext. 106. For tickets and more information, visit or call (001) 360-882-3488, ext. 101.