Alexandra Palace ‘stepped up to the oche’ to host the 2010/2011 Ladbrokes.com World Darts Championship which saw Englishman Adrian Lewis claim a 7-5 victory over Scotsman Gary Anderson with the only 9 dart finish ever seen in a World Championship final.
Over 40,000 people visited the three week long event which was organised by the Professional Darts Corporation and occupied the venue’s West Hall. This included a royal visit from Prince Harry and cricket legend Freddie Flintoff.
The hall was transformed with tiered seating, a 35 meter stage, as well as a specially created Sky media centre from which the broadcaster interviewed players. The organisers also created a ‘Fan Village’ in the venue’s Great Hall with concessions, sponsor promotional merchandise and a whopping 40 metre bar to cater for the fans.
Rebecca Kane, Managing Director of APTL, Trading Company for Alexandra Palace explained:
“The PDC World Darts Championship is the highlight of our sporting calendar at Ally Pally especially as the high spirited fans always conjure a great atmosphere in the West Hall. Darts is riding on the crest of a wave with Phil Taylor’s recent BBC Sports Personality of the Year accolade further propelling it into the spotlight and we are proud to have hosted this world class event with professionalism and flare for the past four years. Live sporting events really bring the Palace alive and we look forward to building our reputation as a sporting venue both indoors and outside in our 196 acre park.”
The venue also created a player’s lounge in the Palace Suite, to host the 72 players who took part, and their family and friends while they competed for the £200,000 first prize.
Barry Hearn, Chairman of the Professional Darts Corporation of explained:
“The event has seen phenomenal growth over the last couple of years and this year tickets sales were three months ahead of 2009/10 and the VIP tickets completely sold out over a month in advance.
“The Alexandra Palace team are fantastic and ensured that the event went by without a hitch. The venue is perfectly suited to hosting events of this scale with sufficient facilities for all event elements to seamlessly co exist. “