Client – JAECOO via Sketch Agency

Location – Fairground Car Park

In June 2025, our Park welcomed a thrilling collaboration bringing together adventure and innovation.

To support the launch of JAECOO’s boldest SUV, featured in the new Jurassic World: Rebirth; a brand activation featuring prehistoric predators appeared in our Fairground Car Park peaking interest from our many park visitors.

The brief proposed by Sketch Agency was to find a bold, untamed landscape where visitors could get up close with a giant T-Rex. A spot to match JAECOO’s fearless adventure and Jurassic World Rebirth itself – and discover what it means to journey beyond the known.

With a one day build, Sketch delivered a bespoke experience with brand and audience in mind, featuring test drives, dinosaur named burgers and of course a roaring dinosaur. The brand activation was perfectly matched to the Fairground gravel making the build look like it had always been there and just emerged from the ground.

The activation represents the multi-functional and creative ways Alexandra Palace uses it’s spaces to maximise on client’s brand activations and guest engagement. The creativity and collaboration aligns with Ally Pally’s values in creating a positive and enjoyable experiences for its visitors, approaching its work with enthusiasm and a sense of fun.

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