At the Palace we are constantly looking for ways to improve a customer’s experience and set ourselves apart from other venues. A few years ago at the start of the “craft beer revolution” we started to work with the Pin Up Brewing Company to provide a wide range of beers and ciders alongside the well-known brands on offer at most other venues.
Since those early days our relationship with Pin Up Brewing Company has grown. They now appear at all of our live events inside the Palace and within the Park appearing in an ever evolving fleet of trailers and bars. They even recently converted to producing a wide range of vegan beers and ciders in response to the growing demand.
We took a trip down to their East Sussex brewery to catch up with Lawrie and Jonny, the founders of Pin Up Brewing Company to find out a bit more about what goes into making the beers and ciders they serve at our events.
Alexandra Palace is a charity, run for the benefit of everyone. Our Park, Palace and spectacular events have been enriching lives since 1863, but the coronavirus pandemic has hit us hard. To be blunt, we are looking at a £1m shortfall this year and the same again next year. We know this time has been hard on many people but, if you can afford it, your support will help us get through this crisis.