Barcadia Media Case Study

Client – Barcadia Media

Numbers – 340

Set up – Banquet

Location – East Court, Theatre & Theatre Foyer


The Financial Reporter Women’s Recognition Awards, launched in 2018, aims to support the growing momentum for a more diverse and equal financial services community.

Barcadia Media were looking for a unique space to host their annual awards and decided upon Alexandra Palace Theatre with its ‘arrested decay’, sensitive restoration: the Victorian theatre had recently reopened to the public after having been locked away within the Palace, frozen in time for over 80 years.

The retractable seating within the space allowed for an intimate awards dinner with 340 guests in attendance.

The catering brief differed to a traditional awards dinner with the focus on inclusivity. It was decided that the format would be similar to a family dinner – sides and trimmings to be shared by the guests around the table. This was well received by the Ally Pally Catering team who worked with the client to bring the vision to life.

“Working with Max and the team at Alexandra Palace was a joy. From the conception of the event, communication was brilliant and an ongoing dialogue which helped us explore the possibilities of the venue – we always felt like our event was a priority. It was hugely refreshing to work with a team who are clearly so passionate about their venue and how to get the most out of it, and from the catering to the AV, everything was considered and nothing was too much trouble. Rebooking to hold our event with Alexandra Palace again was an easy decision – we loved working with the team there! ‘’

Andy Shields | Director | Barcadia Media