Scottish craft brewer BrewDog, has today announced it’ll be joining the line-up at Kaleidoscope Festival 2021, as its official partner. The move is a first for the brewer, with the event taking place at Alexandra Palace on Saturday, 24 July ’21.
BrewDog will supply the festival crowds and performers with its range of beers and spirits, from its bars located on site. Festival goers can expect to see its infamous headliner BrewDog Punk IPA available, alongside the first on draft experience of its latest launch Lost Lager. Bars will also serve its draught cider and pale ale varieties with the option for customers to opt for a ‘tall boy’ recyclable can. The line-up wouldn’t be complete without BrewDog’s spirits range with bars also stocking its LoneWolf Gin range alongside its recently launched Five Hundred Cuts botanical rum.
Kaleidoscope Festival is headlined by Groove Armada. The action-packed festival will play host to a number of performances, including superstar DJ Norman Jay MBE, and comedy from the likes of Irvine Welsh and Phil Wang.
The brewer will also be perking up festival goers experiences by offering a hero seating for BrewDog supporters, and a secret bar hidden amongst the trees surrounding the park. BrewDog recently announced it was the world’s first carbon negative brewery, and has been offering its customers the chance to get involved in its efforts by giving them chance to plant a tree with their beer purchases.
Simon Fell, Kaleidoscope Festival director, says: “We’re blown away to announce this partnership. BrewDog is a brewery after our own hearts; independent, hard-working and supported by a loyal, passionate and slightly maverick fan base. They’re the perfect fit for Kaleidoscope and our festival visitors. We can’t wait to entertain everyone here in July. Expect a brilliant summer festival vibe with uplifting, super star music and entertainment, beautiful scenery and now refreshments from the best in the business – come and join the fun.”
David McDowall, BrewDog COO commented: “Kaleidoscope Festival is a first for us, and we’re excited to experience its electric atmosphere, whilst serving our very own headliners! Customers can expect delicious beers, ciders and spirits. Come and find us in the forest or visit one of our bars on site – we’re looking forward to kicking off the summer in style at Ally Pally!”
For more information about Kaleidoscope 2021 go to www.kaleidoscope-festival.com/
Alexandra Palace is the People’s Palace – run by a charity for the benefit of everyone. Recent times have been tough, and our very survival has been at stake. Whatever the future holds, we are working harder than ever to be here for you now and long into the future. Click here to find out how you can support. Thank you x