Venue Hire
At Ally Pally, events take shape across a spectrum of formats, from high-impact conferences and brand activations to concerts, filming, sport and community gatherings. Each one is supported by spaces designed to flex with intent, whether that means following a proven format or creating something entirely new.
Explore a range of event types, and discover how each can be shaped, scaled and reimagined to fit your vision.
Event Types
CORPORATES
Host your next corporate event in one of London’s most breathtaking settings, where historic spaces meet seamless hospitality. From high-impact conferences to refined banquets, team away days and awards ceremonies, our versatile spaces flex effortlessly to fit your vision. Panoramic views across London and expansive outdoor terraces set the scene for standout arrivals and relaxed alfresco moments, while our in-house catering team delivers sharp, considered menus tailored to your brief.
BRAND ACTIVATIONS
Bring your brand to life at Ally Pally, a venue built for bold ideas and unforgettable experiences. From immersive takeovers to large-scale product launches, our flexible spaces and expansive grounds give you the freedom to create something truly distinct. Dramatic interiors, panoramic views across London and open-air terraces form a striking canvas for standout activations, while our experienced team ensures every detail is delivered with precision. Trusted by global brands including EE, Nike, Minecraft and YouTube, it’s where ambitious concepts take shape, connect and resonate.
Find out more
FILMING
Ally Pally offers a versatile setting for filming, rehearsals and live broadcast. From characterful heritage locations to expansive studio space, our site supports everything from TV campaigns and stills shoots to full-scale production builds. With dedicated unit bases, seamless streaming capabilities and the flexibility for technical rehearsals, every element is designed to keep production moving. The Victorian Theatre, home to Later… with Jools Holland, sits alongside a range of adaptable, pillar-free spaces, offering a proven backdrop for everything from polished TV work to large-scale creative production.
Find out more
THEATRE
Lovingly restored in 2018 after more than 80 years closed, our Theatre blends historic detail with modern capability in a distinctive ‘arrested decay’ aesthetic, where heritage is preserved and reimagined for contemporary use. From plays and long-running productions to one-night shows, comedy, musicals and awards ceremonies, it adapts effortlessly to every format. Seating can be configured or removed entirely to create standing, cabaret or hybrid layouts, while the pillar-free design gives complete creative freedom; from gigs in the round and sporting events to banquets, filming and cinema screenings. It’s a theatre built to transform, whatever the brief.
SPORT
From global spectacles like the World Darts Championship and the Red Bull Soapbox Race to grassroots clubs and community fixtures, the Palace and Park have long been a home for sport in all its forms. With flexible indoor and outdoor spaces, from large-scale arenas to open 196-acre parkland, we offer the freedom to stage everything from high-profile competitions to training sessions and club fixtures. Our ice rink plays host to regular teams including the Huskies and Greyhounds, while the wider estate provides a dynamic backdrop for events that demand scale, atmosphere and impact.
EXHIBITIONS
Host your exhibition at Ally Pally, a venue with a legacy of showcasing ideas since 1873. From specialist shows to large-scale public fairs, our spaces have welcomed exhibitions of every kind, from dinghy and cycling shows to Country Living, Knit & Stitch, model railways and tattoo conventions. With expansive, adaptable halls and an experienced team behind the scenes, we offer the scale, flexibility and expertise to bring exhibitions of any size or focus to life. It’s a setting built for discovery, designed to engage audiences and evolve with every brief.